Title: Use of Value Chain Analysis to Improve the Quality of Health Service
Authors: Seror Naji Mohsen Aldouri and Manoj A. Kumbhalkar
Published in: 3C Empresa. Investigación y pensamiento crítico, Vol. 12, No. 1, January–March 2023, pp. 423–438.
Objective:
This paper explores the application of value chain analysis as a strategic tool to enhance the quality of health services. It emphasizes the convergence of quality and value in healthcare, particularly from the perspective of patient satisfaction and service delivery.
Key Concepts:
The paper reviews the historical development and conceptual foundations of value chain analysis.
It distinguishes between primary and support activities within the value chain and discusses their relevance to service industries.
The study specifically applies the value chain framework to the complex and multi-stakeholder environment of health services.
Main Contributions:
Identifies key actors and linkages in the health service value chain, including patients, physicians, pharmacists, diagnostic labs, insurers, and employers.
Highlights the importance of vertical and horizontal linkages, policy environments, and demand-generation strategies.
Discusses implications for health service marketers, emphasizing the need for collaboration, quality improvement, and patient-centered value creation.
Conclusion:
The paper concludes that value chain analysis offers a practical and comprehensive approach for health service managers to improve efficiency, reduce costs, and enhance patient outcomes. It encourages both intra- and inter-organizational evaluation to foster innovation and strategic planning in healthcare delivery.
DOI: 10.17993/3cemp.2023.120151.423-438
Publication Date: 2023-03-21