This chapter substantiates the concept of a digital enterprise strategy as an integrated managerial framework for achieving synergy between innovation and sustainable development. Digital transformation is interpreted not as a set of isolated technological initiatives but as a structural reconfiguration of value creation mechanisms, decision-making processes, and long-term development trajectories. The chapter addresses the scientific problem of coordinating digitalization, innovation activity, and sustainability objectives within a single strategic logic, given that in managerial practice these directions are often implemented in parallel and remain weakly interconnected.
The theoretical contribution of the chapter lies in clarifying the position of digital strategy within the hierarchy of corporate strategies and in differentiating it from IT strategy and process digitalization strategies. Digital strategy is conceptualized as a corporate-level instrument that reshapes business models, integrates data architecture, and aligns innovation initiatives with economic, environmental, and social performance indicators. Particular attention is paid to the methodological challenge of measuring the integrated effect of digital initiatives, innovation outcomes, and ESG performance, which remains insufficiently addressed in existing research.
The chapter presents a structural and logical model for achieving synergy between innovation and sustainable development through a digital strategy. The model integrates digital infrastructure, innovation activity, and sustainability indicators into a unified management framework, emphasizing data integration, strategic alignment, and adaptive governance. The analytical approach combines financial metrics, digital performance indicators, and ESG criteria, enabling more balanced strategic decisions and reducing the risk of prioritizing short-term economic outcomes over long-term resilience.
The practical value of the chapter lies in its applicability to the development of digital transformation roadmaps, the formation of portfolios of digital and innovative initiatives, and the design of integrated KPI systems. The findings provide a methodological basis for moving from fragmented digitalization to a strategically managed transformation in which digital solutions enhance innovation capacity and support sustainable enterprise competitiveness.
Publication Date: 2026-06-11